£25,000 already raised for charity!
Be PROUD 🌈 Our PROUD palette ™️ is an absolute rainbow delight! Filled with 21 highly pigmented eyeshadows and 7 extremely shiny, pressed cosmetic glitters. Designed here and sold exclusively at Jolie Beauty.
£5 from every purchase of the sale of the PROUD palette goes to a charity very close to our heart - akt.
A charity that specializes in helping homelessness in the LGBT community. It may surprise you that over 25% of the homeless community identifies as part of the LGBT community.
A fact that Cath, the founder of akt, soon realized when working as a foster carer in the 1980s. Since then she has been tirelessly raising money to give them a more secure and sage life.
Cath founded the charity in 1989. This year marks the 30th anniversary of the charity, which seems even more fitting that this is the charity we'd like to support.
"What would I tell a young person? Be PROUD of who you are and don’t be afraid to tell somebody." Cath, akt.
The shades of this palette have been named after some of our LGBT idols in the entertainments, beauty industry and pinnacle activists. A mixture of both past and present. Famous, infamous and also a few very personal to Jolie Beauty!
Gok, Elton, Ian, Julia, Alok, Nadia, Ruby, Bowie, Linda, Cath, Miley, Ellen, Graham, The Graf's, Freddie, Kellie, Paul, Caitlyn, Lady Phyll, Cara, Stephen, Freedom, Inclusion, Unity, Acceptance, Strength, Expression, Love.
Eyeshadow: MICA, PHENYL TRIMETHICONE, MAGNESIUM STEARATE, SILICA, KAOLIN, TALC, NYLON-12, TITANIUM DIOXIDE, IODOPROPYNYL BUTYLCARBAMATE. May Contain: Iron Oxides, CI 77491, CI 77492, CI 77499, CI77007 (Pigment Blue 29) CI 77400, CI 19140：1( FD&C Yellow 5 Al Lake) CI 26035, PET.