There's a new shade of darkness taking over TikTok and Instagram this summer, and it isn't black. It's bubblegum pink. Pink goth is having a proper moment right now, softening trad goth's harshest edges with a flush of pink without losing a scrap of the drama. Picture black lipstick sitting next to candy pink blush, spiderweb liner framed by rosy lids, funeral goth with a sweet tooth. We're obsessed, so we've put together a full step by step so you can try it at home. 🖤
Step 1: Start With a Glow, Not a Base
Pink goth lives and dies on skin that looks lit from within, so skip the heavy matte base. Prep with your usual moisturiser, then sweep our Second Skin Powder Highlighter in Dreaming (a warm champagne glow, best on light to medium tones) across your cheekbones, brow bone and the bridge of your nose. It's buildable, so start gently: you want luminous, not glittery.
Step 2: Build a Soft Smoky Pink Eye
This is where the magic happens. Take our Heavy Metal Liquid Eyeshadow in Romantic and pat it across the lid, blending up into the crease for a metallic rose smoke. Once that's set, dip into the pinks and deep reds of the JEWEL Water Activated Liner Palette and use a damp brush to tightline along the lower lash line for a bruised, blushed effect underneath the eye. Blend rather than wipe: a slightly smudged finish is exactly the vibe we're after.
Step 3: Add the Goth Details
Now for the part that keeps this look goth rather than just pretty. Grab the Infinity Eyeliner Pen in black and draw a fine, precise wing, or go full trad goth and add a delicate spiderweb across the outer corner. The super fine tip makes intricate linework so much easier, and the formula is waterproof for up to 16 hours, so it will survive the club, the festival field, or your walk home at 3am.
Step 4: Lashes That Do the Heavy Lifting
Finish the eye with a couple of coats of our AMPLIFIED Mascara. It's a tubing formula built for gothic festival season, so it won't budge in the heat, won't smudge under strobe lights, and removes easily with warm water once you're ready for bed.
Step 5: The Lip (Pick Your Poison)
Pink goth lips tend to go one of two ways. For the full bubblegum effect, reach for Pin Up, a bright neon pink Air Matte Liquid Lipstick that photographs beautifully on pale and deep skin tones alike. Prefer something moodier? Bittersweet is a muted mauve that reads more soft goth than sugar rush. Try blotting it into the centre of the lips only and blending outward for a bitten, ombre finish.
That's pink goth in five steps: glow, smoke, line, lash, lip. Mix and match with whatever's already sitting in your kit, and remember there's no single correct way to wear it. As always, every product mentioned here is vegan and cruelty free, because looking devastatingly pretty shouldn't cost anyone, or anything, else. Tag us in your pink goth looks, we genuinely love seeing what you create. 🦇🩷