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(15% OFF WITH CODE "CHILLY15" (EXC SALE, BUNDLES & COLLABS)
CRYPTIC HAS AWOKEN ⚰️
OZZY OSBOURNE X JOLIE BEAUTY
SHIPPING FROM THE UK 🇬🇧 EU TAXES PREPAID 🇪🇺
VEGAN & CRUELTY FREE
(15% OFF WITH CODE "CHILLY15" (EXC SALE, BUNDLES & COLLABS)
CRYPTIC HAS AWOKEN ⚰️
OZZY OSBOURNE X JOLIE BEAUTY
SHIPPING FROM THE UK 🇬🇧 EU TAXES PREPAID 🇪🇺
VEGAN & CRUELTY FREE
(15% OFF WITH CODE "CHILLY15" (EXC SALE, BUNDLES & COLLABS)
CRYPTIC HAS AWOKEN ⚰️
OZZY OSBOURNE X JOLIE BEAUTY
SHIPPING FROM THE UK 🇬🇧 EU TAXES PREPAID 🇪🇺
VEGAN & CRUELTY FREE
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    • Home
    • Eyes
      • Eyeshadow
        • Eyeshadow Palettes
        • Eyeshadow Primer
        • Liquid Eyeshadow
        • Multichrome Eyeshadow
      • Lashes
        • False Eyelashes
        • Hemp Eyelashes
        • Eyelash Glue
        • Eyelash Tweezers
      • Eyeliner
        • Eyeliner Pencil
        • Eyeliner Pen
        • Gel Eyeliner
      • Eyebrows
      • Mascara
    • Lips
      • Lipstick
        • All Lipsticks
        • Air Matte Liquid Lipstick
        • Magic Metallic Lipstick
      • Lipgloss
        • All Lip Gloss
        • Multichrome Lip Gloss
        • Holographic Glitter Lip Gloss
      • Lip Oil
      • Lip Liner
      • Lip Stain
      • Lip Plumper
    • Face
      • Blusher
        • Powder Blusher
        • Cream Blusher
      • Bronzer
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    SKINCARE

    Unlock your most spellbinding skin with the Magical Skincare Collection by Jolie Beauty — a ritual of enchantment crafted for glow-seekers, potion-makers, and anyone who believes beauty should feel a little bit… otherworldly. ✨🖤

    Each product is infused with skin-loving ingredients, mystical textures, and results that feel as if they were conjured, not created. From hydrating elixirs to complexion-perfecting potions, this collection transforms your daily routine into a moment of magic.

    Reveal brighter, smoother, softer skin with formulas designed to nourish, protect, and enchant, all 100% vegan and cruelty-free. Because true beauty isn’t just seen… it’s summoned.

    Step into your ritual. Transform your glow. Embrace the magic.

    Magic Away Cleansing Balm Magic Away Cleansing Balm
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    Jolie Beauty
    Magic Away Cleansing Balm £28.99 /
    GLOW+ Skin Perfecting Elixir
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    Jolie Beauty
    GLOW+ Skin Perfecting Elixir £24.99 /
    Vitamin Rich Miracle Moisturiser & Primer (50ml)
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    Jolie Beauty
    Vitamin Rich Miracle Moisturiser & Primer (50ml) £24.99 /
    Sold out Magic Makeup Eraser
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    Jolie Beauty
    Magic Makeup Eraser £6.99 /
    Starry Eyed Undereye Patches (10 Pairs) Starry Eyed Undereye Patches (10 Pairs) Starry Eyed Undereye Patches (10 Pairs) Starry Eyed Undereye Patches (10 Pairs)
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    Jolie Beauty
    Starry Eyed Undereye Patches (10 Pairs) £12.99 /
    Sold out Skincare Trilogy Bundle
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    Jolie Beauty
    Skincare Trilogy Bundle £76.97 £57.99 /
    Plump Up The Volume - Lip Plumper & Prep Plump Up The Volume - Lip Plumper & Prep Plump Up The Volume - Lip Plumper & Prep
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    Jolie Beauty
    Plump Up The Volume - Lip Plumper & Prep £19.99 /
    WHAT MAKES YOU DIFFERENT, MAKES YOU BEAUTIFUL.

    The alternative cosmetics company. Established in 2017 by makeup artist Jolie Cashmore. We ship worldwide.

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    JOLIE BEAUTY

    UK: Office 1, Izabella House, 24-26 Regent Place, Birmingham, B1 3NJ, United Kingdom.

    EU: 13 Upper Baggot Street, 2nd Floor, Dublin 4, D04 W7K5.

    USA: California, USA.

    Please note, all addressses listed are just for communications only - not returns. For returns information you must email us so we can advise you per warehouse location - HELLO@JOLIEBEAUTY.CO.UK

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    ★ Reviews

    Let customers speak for us

    6262 reviews
    Write a review
    93%
    (5811)
    5%
    (334)
    1%
    (57)
    0%
    (13)
    1%
    (45)
    R
    Eternal Lip Stain - Morbid
    R.B. (Chesterfield, GB)
    Love this or when you want a more casual subtle look , easy to apply 😊🌟

    Love this , you can apply few layers or when you want a more casual subtle look just dab some off leaving lighter shade , easy to apply 🌟🖤

    User picture
    R
    Magic Metallic Liquid Lipstick - Headstone
    R.B. (Chesterfield, GB)
    Absolutely gorgeous

    Gorgeous 😍 colour I've been wearing this a lot , so easy to apply and stays for ages even though eating and drinking . Massive thumbs up 👍 🖤

    User picture
    R
    Smooth & Set Brightening Powder - Sugar
    R.B. (Chesterfield, GB)
    Brilliant 👍

    Love this powder , you can use it over foundation really lightens great for under eyes and recently started using without foundation for a casual effortless look I powder all over my face makes me look naturally pale , it also smells nice , I absolutely love it and when it eventually runs out I definitely buy it again 😁🖤

    E
    Cryptic Palette
    E.A.P.G. (Tepatitlán de Morelos, MX)
    Mexican fan!

    I recently added the Cryptic Palette by Jolie Beauty to my collection and it has been such a pleasant surprise. The pigmentation is outstanding, and I was thrilled to discover that several shades are beautiful duochromes. The formula is very user-friendly; it applies and blends effortlessly. While the longevity is already great, using an eye primer really takes these shadows to the next level.

    For those who love an alternative, 'undead' aesthetic, the range of greens in this palette is perfection—it's an incredibly fun palette for creative experimentation. Although the package arrived slightly damaged due to shipping to Mexico, the product itself remained intact. Given how rare these specific tones are locally, I would absolutely repurchase. Highly recommended for anyone looking to push their creative boundaries!

    User picture
    M
    SKULLPTED CONTOUR CREAM - SKULL
    M.C. (Biloxi, US)
    No More Orange Shadow!!!

    Everyone knows that to look your best dead self you can’t have anything too warm because that means blood flow and life. THIS fixes that problem! It’s the perfect grayish brown, applies smoothly, very blendable, and doesn’t leave me looking like I did my contour with a cheese puff. Could not recommend it enough!

    User picture
    123
    Review picture
    R.B.
    Love this or when you want a more casual subtle look , easy to apply 😊🌟

    Love this , you can apply few layers or when you want a more casual subtle look just dab some off leaving lighter shade , easy to apply 🌟🖤

    Eternal Lip Stain - Morbid
    Review picture
    R.B.
    Absolutely gorgeous

    Gorgeous 😍 colour I've been wearing this a lot , so easy to apply and stays for ages even though eating and drinking . Massive thumbs up 👍 🖤

    Magic Metallic Liquid Lipstick - Headstone
    Review picture
    E.A.P.G.
    Mexican fan!

    I recently added the Cryptic Palette by Jolie Beauty to my collection and it has been such a pleasant surprise. The pigmentation is outstanding, and I was thrilled to discover that several shades are beautiful duochromes. The formula is very user-friendly; it applies and blends effortlessly. While the longevity is already great, using an eye primer really takes these shadows to the next level.

    For those who love an alternative, 'undead' aesthetic, the range of greens in this palette is perfection—it's an incredibly fun palette for creative experimentation. Although the package arrived slightly damaged due to shipping to Mexico, the product itself remained intact. Given how rare these specific tones are locally, I would absolutely repurchase. Highly recommended for anyone looking to push their creative boundaries!

    Cryptic Palette
    Review picture
    M.C.
    No More Orange Shadow!!!

    Everyone knows that to look your best dead self you can’t have anything too warm because that means blood flow and life. THIS fixes that problem! It’s the perfect grayish brown, applies smoothly, very blendable, and doesn’t leave me looking like I did my contour with a cheese puff. Could not recommend it enough!

    SKULLPTED CONTOUR CREAM - SKULL
    Review picture
    M.C.
    My Best Dead Self

    Could not ask for a better palette! The eyeshadows all apply like butter and have intense color pay off! Having hazel green eyes these are all the colors that allow my eyes to pop. And those SHIMMERS!! They allow me to sparkle without losing my ghostly charm. Would definitely buy this palette again!

    SPELLBOUND PALETTE