Somewhere between a moonlit tarot reading and a Fleetwood Mac vinyl left spinning at 3am lives whimsigoth — and it’s having a proper moment this summer. 🌙 Think Stevie Nicks in a velvet cloak, Practical Magic kitchen witchery, and the dreamy, jewel-toned corner of the goth world that feels enchanted rather than eerie. If classic goth is a graveyard at midnight, whimsigoth is the wildflower field behind it, glittering under the stars.
The best part? It’s wonderfully wearable. You don’t need surgeon-steady liner or a full blackout lip to pull it off — just dusty, mystical colour, a celestial glow, and a little sparkle where the light catches. Here’s how to conjure it, using our (always vegan & cruelty-free 🐰) favourites.
Step 1: Build a soft, moonlit base
Whimsigoth skin isn’t flat and matte — it’s luminous, like you’ve been out under a full moon all night. Keep your base light and breathable, then bring in the glow where the moon would naturally hit: the tops of the cheekbones, the bridge of the nose, the cupid’s bow. Our Moonchild Highlighter Palette was practically made for this look — five iridescent duochrome shades that shift like starlight on your skin.
Want something softer and more ‘lit-from-within’ than full-on cosmic? Sweep the Second Skin Highlighter in Dreaming across the high points for a gentler, dewy sheen. Browse the whole highlighter collection if you want to mix and match your glow.
Step 2: Wash the eyes in dusty jewel tones
This is the heart of whimsigoth. Skip the razor-sharp cut crease — we want a soft, hazy wash of colour that looks like it was smudged on by candlelight. Reach for aubergine, deep plum, mossy green, antique gold and smoky mauve: jewel tones with the saturation turned down just enough to feel vintage and lived-in.
Our Spellbound Palette is the obvious sorceress’s choice here — it’s built entirely around the dance between dark and light magic, with mystical mattes and shimmers that blend into each other beautifully. Pack a dusty plum through the socket, blend a shimmer over the lid, and smoke a little colour under the lower lash line so your eyes look softly hollowed and haunting.
Feeling more coven-of-fire than forest-witch? The deeper reds and burnt tones in our eyeshadow collection layer gorgeously into the same soft, smudgy finish.
Step 3: Add a scatter of celestial glitter
Whimsigoth is where goth allows itself a little sparkle — stars, moons and all. A fine dusting of glitter in the inner corners or pressed lightly over the lid catches the light like a night sky. To keep it exactly where you want it (and off your cheeks by hour two), press it on with our Glitter Fix Gel for a lock that actually lasts.
Keep it a whisper rather than a shout — one glimmering focal point is more mysterious than an all-over sparkle.
Step 4: Finish with a mystical lip
The whimsigoth lip lives in the dusty, witchy middle ground — mauves, muted berries and deep violets rather than a hard blackout. Our aptly named Air Matte Liquid Lipstick in Incantation is spellbinding on, and for a jewel-toned twist the amethyst Ultra Violet feels straight out of a crystal shop. Prefer something soft and romantic for daytime? The mauve Haunted is the dreamiest ‘your-lips-but-bewitched’ option.
For the trendiest 2026 finish, blur the edges with a fingertip instead of lining razor-sharp — that slightly diffused, ‘been-enchanted-for-centuries’ lip is exactly the deconstructed vibe of the season. Explore more shades in the full lip collection.
Wear it like you mean it
The real magic of whimsigoth is that it’s less about precision and more about mood. It’s the goth look that lets you be soft, dreamy and a little bit witchy all at once — no rules, no growing out of it, just colour, glow and a little stardust. Layer a few of these together, throw on your favourite silver rings, and go be the most enchanting thing in the room. 🖤
Every Jolie Beauty product is 100% vegan & cruelty-free — magic you can feel good about wearing.