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Southern Goth Makeup: 2026's Dusty, Rust Toned Trend, Step by Step

This week's freshest goth micro trend swaps icy greys for rust, terracotta and dusty rose. Here's our step by step guide to Southern Goth, using entirely vegan and cruelty free...

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Blood Drip Lips: 2026's Vampiest TikTok Lip Trend, Step by Step

TikTok's newest lip obsession skips the fake fangs entirely. Here's how to get 2026's Blood Drip Lips look with liner, matte colour and one glassy pool of gloss.

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Mall Goth Makeup: 2026's Glittery Throwback Trend, Step by Step

Chunky glitter, smudged kohl and Hot Topic era energy are back. Here's our full step by step guide to 2026's mall goth makeup trend, using real Jolie Beauty products.

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Witch Lips: 2026's Moodiest Ombré Lip Trend, Step by Step

This week alt TikTok can't stop talking about witch lips, a smoky, gradient pout that fades from bruised black into deep berry red. Here's how to get it, step by...

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Vamp Romantic: 2026's Softest, Most Seductive Goth Makeup Trend, Step by Step

Trad goth is precision, grunge goth is mess. Vamp Romantic is the soft, blurred, wine toned middle ground taking over alt beauty this week. Here's how to get the look.

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Lydia Deetz Glam: The Augtober Test Run for 2026's Dark Feminine Gothic Look

It's Augtober, and Lydia Deetz's dark feminine 1980s glam is taking over TikTok. Here's your five step, vegan and cruelty free test run before the real Halloween rush begins.

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Spider Lashes: 2026's Clumpy, Gothic Lash Trend, Step by Step

Spider lashes are 2026's chunkiest, spookiest lash trend. Here's our full step by step for clumped, spiky lashes using vegan, cruelty free kit.

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Batwing Liner: 2026's Hooded Eye Goth Eyeliner Trend, Step by Step

Bat wing liner is crawling across TikTok this week, a graphic winged technique built specifically for hooded eyes. Here's our full step by step using real Jolie Beauty products.

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