How to start a beauty blog

If you really enjoy all things beauty, then there is a chance that you will have considered making a beauty blog at some point in the past. If this is still something that you are interested in then it is certainly worth considering for the future – as it gives you the chance to put your oval brush to good use. So, if you feel as though you have the skills required to teach other people how to use toothbrush makeup brushes then you may well wish to set up a beauty blog – and here we will give you some advice about the key things that you need to consider.

Think about your niche

It’s never enough to simply make a blog about “beauty” because this is far too broad, and you won’t be able to cover absolutely everything to do with make up. You may decide, for example, that you would like to focus on where to buy make up at a decent price, or how to think about choosing colours to match your outfit. No matter what your focus, you should always try to stick to it, as readers will like some kind of predictability about the blog that you are writing.

Consider your design

If you’re posting about make up, then your readers will want to be able to see that you have a certain sense of style – and a great way to do this is by thinking about the design of your blog, and really consider what this shows about you. You should find that your blog design looks better with a colour scheme that every aspect of your design adheres to – and this is a great way to make sure that your readers enjoy the entire experience of your blog right from the very start.

Post regularly – but don’t spam

It is always difficult to get the balance right between posting too little and not enough. Usually, anything more than a couple of times a week is too much, and anything less than once a month is going to cause your visitors to lose interest. The best blogs post on a regular and predictable basis, for example weekly or fortnightly, and this means that readers have the best chance of knowing exactly when to expect the blog to be published.

Consider a range of post types

If everything that you post is just text, you may find that people start to lose interest. Instead, you should think about taking photos or recording videos, as this could be a much better way of attracting people’s attention and keeping them interested in the long term. A good mixture to strike the balance is usually the best option.

If you have been thinking about running a beauty blog, then you do need to make sure that you do it right. However, provided that you do this, you should find that you can set just the right tone that your readers will enjoy engaging with for a long time to come.