October 23, 2019 1 min read
We are delighted to unveil our new Jolie Beauty WISPY eyelashes! These faux mink, & completely vegan-friendly eyelashes have been over 12 months in the making and we could not be more thrilled with the outcome.
The project started when our Jolie Beauty makeup artists wanted to use the wispiest lashes for their looks. Unfortunately, only real mink eyelashes gave the hairy, wispy look that we desired. Many of the faux mink eyelashes were made from PBT replica silk: and this made them quite soft and uniformed looking. Of course, many of our artists use only cruelty-free and vegan products - making real mink eyelashes an absolute no-go!
Want to find out why real mink eyelashes are a no-go? Check out our article on why real mink eyelashes cannot be cruelty-free here.
So what makes the new Jolie Beauty Wispy Lashes different? We have exclusively developed a fiber that is totally unique to Jolie Beauty. Unlike PBT replica silk, it has been made from a thicker and rougher fiber, which taper down to super fine ends, to create a wispy effect.
Also, all the lashes have been constructed onto a completely clear band. Meaning that you can easily blend these lashes even into the most natural of looks. No need for heavy eyeliner. It also means they are perfect for beginners, too!
Clear bands, in the past, could sometimes be less sturdy than traditional cotton ones. Not the case with our new lashes. Our clear bands are so sturdy, they can be worn up to 30 times with proper care.
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